The Rubik’s Cube was a massive fad in the 1980s, reaching peak popularity around 1981-1983. It was originally invented in 1974 by Ernő Rubik, a Hungarian architect, but it didn’t gain worldwide recognition until it was licensed by the Ideal Toy Company in 1980.
The ‘80s Rubik’s Cube Craze
- Toy of the Year (1980 & 1981) – It became one of the best-selling puzzles ever.
- Speedcubing Competitions – The first official world record was set in 1982 (22.95 seconds).
- Pop Culture Appearances – Featured in TV shows, commercials, and even educational materials.
- Merchandise & Spin-Offs – Inspired other puzzles like the Pyraminx, Rubik’s Snake, and Rubik’s Magic.
The Decline of the Fad
By the mid-‘80s, frustration with the difficulty of solving the cube led to a decline in popularity. Many kids ended up peeling off the stickers or taking it apart to “solve” it. The craze faded by the late ‘80s, though the cube remained a nostalgic item.
Rubik’s Cube Today
The puzzle made a comeback in the 2000s thanks to online tutorials and renewed interest in speedcubing, with records now under 4 seconds! It’s no longer a mainstream fad like in the ‘80s, but it remains a respected puzzle with a dedicated fan base.
Did you ever solve one back in the day, or were you a sticker-peeler? 😆