The 1970s and 1980s: “Sun Protection? What’s That?”
May 20th 2025:
- Most Gen X kids grew up without the kind of sunscreen culture we have today.
- Sunscreen existed, but it wasn’t used much unless you were already sunburned — and even then, it was usually more about soothing, not preventing.
- SPF was low:
- Products like Coppertone or Bain de Soleil were popular, but early sunscreens had SPFs like 2, 4, or 8.
- They were often tanning oils that were designed to intensify sun exposure, not block it.
- Tanning was king:
- A deep tan was a symbol of health and beauty.
- Many Gen X teens slathered on baby oil mixed with iodine (!!) to cook in the sun faster.
- Sunburns were normal:
- Kids would get burnt red at the beach, peel like a snake, and do it all over again the next weekend.
🧴 Late 1980s–1990s: Sunscreen Becomes a Thing
- As Gen X moved into high school and college, awareness of UV damage started to spread.
- Higher SPFs (15 and 30) became more available and advertised.
- Brands like Banana Boat and Coppertone began pushing “serious” sun protection.
- Dermatologists started warning about skin cancer risks — though habits were slow to change for many.
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